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Michigan Runner Girl

The Michigan Runner Girl podcast is where you'll find a passion for running crosses paths with a love of living healthy in the beautiful state of Michigan. Runner, mother, writer and lover of all things Michigan Heather Durocher, creator of the running and travel site MichiganRunnerGirl.com, hosts the show, along with regular appearances by fellow Michigan Runner Girls (and Guys). Expect to hear informative and entertaining conversations with runners, race directors and fitness experts throughout Michigan during this weekly show. You'll learn about new races to try and great places to explore on foot. The Michigan Runner Girl podcast is all about living in a state of motion.
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Mar 2, 2021

“I always like to think that when you have all the freedom in the world, creativity maybe doesn’t come so easily. But when you have constraints placed upon you, that’s when you have to get creative. And that’s what I think happened to the world, to much of the world, in 2020.” ~Joel Gaff, Jr., dad of two, triathlete, and race director, small business owner

Like everybody else this past year, Joel Gaff and his team at race management and timing services company Endurance Evolution were faced with tough decisions about keeping the business going strong. “We were wondering, what can we do? How can we pivot? The whole world was trying to pivot at the same time, which just spawned so many cool new things.”

For Joel, creativity went into overdrive. As tough as things were at times, opportunities began presenting themselves — and Joel decided the time was right to take some leaps. 

Within the past couple of months, he made big changes with Endurance Evolution: the company’s timing services and racing events, including the Traverse City Trail Running Festival, Glen Arbor Solstice Half Marathon and 5K, Traverse City Triathlon, and Sleeping Bear Marathon, were acquired Race Day Events, an event production company in Madison, Wis. “I’m more confident than ever in the long-term success that these events will have, as well as being able to continue to provide first-class timing services to our clients in northwest lower Michigan and beyond,” Joel says.

Joel also launched Traverse City Run Co. a running brand that “celebrates the sun, snow, hills, water, community, and all that makes running in Northern Michigan so special.” 

“I had been wanting to start Traverse City Run Co. for about five or six years, but the time was never ‘right’ to make it happen,” he says. “I was always putting it on the back burner, and never giving the idea the attention it needed.” 

Along with offering “fresh running goods,” Traverse City Run Co. is seeking content ambassadors and eventually will have a run team — Joel is excited to build a community of like-minded individuals. As the website shares, “We are runners of all shapes, sizes, speeds, and abilities. We love to run.  We love Traverse City. We love Michigan.” 

FIND MRG and HEATHER:

@michiganrunnergirlshow on Instagram

@michiganrunnergirl on Instagram

@michigan-runner-girl on Facebook

Drop Heather a note at heather@michiganrunnergirl.com 

If you enjoy what you’re hearing on the Michigan Runner Girl show, we’d be so, so grateful if you’d take a few moments to write a review on iTunes. This will help more runners and Michigan lovers like yourself find the podcasts. Thank you!! Also, the quickest way to get the podcasts is to subscribe to the show via iTunes or via Stitcher or your favorite podcast app. A special thanks to the talented Jonny Tornga for producing the show.

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